iPhone 7 goes red to help fight AIDS

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Recognising more than 10 years of partnership with the product (RED) charity that fights against HIV/AIDS, Apple announced iPhone 7 and iPhone 7 Plus in a vibrant red aluminium finish. Apple is the world’s largest corporate donor to the Global Fund to Fight AIDS, contributing more than $130 million as part of its partnership with (RED).

“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT) RED iPhone,” said Deborah Dugan, (RED)’s CEO, in a statement.
The special edition (PRODUCT) RED iPhone will be available to order online worldwide and in stores beginning Friday. iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition will be available in 128GB and 256GB models, starting at Rs 82,000, from Apple authorised resellers.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products,” said Tim Cook, Apple CEO, in a statement.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT) RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” Cook added.

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